Connecting Businesses
& Communities
Big events. Local businesses. Real community connections.
Superior Event Ventures brings curated vendor markets and themed shopping experiences to communities across Michigan, hosting 40–60 local businesses inside premier shopping mall atriums.
More Than an Event.
A Place for Local Businesses to Be Seen.
Superior Event Ventures creates large-scale vendor events inside high-traffic mall environments, giving local businesses a place to connect face-to-face with the communities they serve.
Rather than generic online listings or isolated street fairs vulnerable to Michigan weather, we place 40–60 curated vendors right in the heart of bustling, climate-controlled retail atriums. Shoppers discover incredible regional artisans, home contractors, wellness creators, and specialty retailers, while small business owners build authentic, lasting customer relationships.
How It Works
A structured, repeatable ecosystem engineered to drive foot traffic, generate qualified customer conversations, and elevate local commerce.
Curate
Create the themed event concept and bring together approximately 40–60 vetted vendors across balanced categories—from home services and insurance to artisanal retail.
Promote
Use digital advertising, billboards, postcards, door hangers, direct marketing, social media campaigns, and mall signage to saturate surrounding communities.
Connect
Bring local consumers into the mall and introduce them face-to-face to businesses and specialized services they may not otherwise discover online.
Grow
Build high-energy recurring events, foster loyal returning shopper followings, and expand seamlessly into additional mall partner locations.
Skip the Ordinary.
Shop Local This Black Friday.
Black Friday deals don't have to stop at the big-box retailers. Discover special offers, services and local businesses inside your community.
This November, Superior Event Ventures takes over the soaring center courts at Crossroads Mall in Portage and Lansing Mall. We bring local home-service companies, insurance advisors, specialty boutiques, handcrafted gift makers, and community service providers right to where thousands of Michigan shoppers are already gathered.
Find Your Next Event
Discover upcoming vendor events happening across Michigan.
Starting in Michigan.
Built to Grow.
Superior Event Ventures is building a scalable event footprint across Michigan, beginning with select mall locations and expanding into new communities over time.
Michigan Flagship Markets
Crossroads Mall (Portage) and Lansing Mall, launching the 40–60 vendor indoor mall activation format.
Additional Mall Locations
Leveraging Summit Leasing's extensive Michigan network of retail properties, bringing repeatable events to adjacent counties.
Future Partner Markets
Partnering with multi-state mall ownership groups and regional commercial centers across the Midwest and beyond.
*Progression illustrates planned growth framework. Specific future locations announced as mall partner agreements are executed.
Crossroads Mall — Portage, MI
Flagship location hosting Black Friday Market & recurring quarterly markets. High foot-traffic concourse with full advertising support.
Your Business Deserves
More Than a Booth.
Put your business in front of real people, inside a community-focused event built to create visibility, conversations and connections.
Whether you are an established home-service company, an insurance agency looking for local clients, a boutique fashion maker, or a specialty food artisan, our mall events position you in front of thousands of active consumers without the overhead of a permanent retail lease.
Local Visibility
Direct placement in prime, high-traffic mall corridors.
Real Conversations
Shake hands and build relationships that internet ads can't replicate.
Community Reach
Backed by billboard, digital, and direct mail campaigns.
Recurring Opportunities
Priority access to seasonal markets across our expanding mall network.
Discover Local.
Shop Local. Connect Local.
Come for the event. Discover businesses you didn't know were in your community. Find special offers, meet local owners and experience something different from another ordinary shopping trip.
Admission is always 100% free and open to the public. Bring the whole family to explore dozens of local artisans, try handcrafted goods, discover trusted regional service providers, and celebrate the best of Michigan entrepreneurship in a vibrant, comfortable indoor environment.
- Free Public Admission — No Tickets Required
- Exclusive Event-Day Vendor Promotions & Discounts
- Comfortable, Climate-Controlled Mall Environment
Curated Vendor Categories
We maintain strict category balance at every event so vendors never compete against excessive duplication and shoppers enjoy a rich, complete discovery experience.
Home Services
Roofing, remodeling, solar & HVACInsurance
Auto, life, health & commercialReal Estate
Agencies, brokers & title specialistsBeauty & Wellness
Skincare, health, organics & spaFood & Beverage
Specialty sweets, coffee & roasted goodsLocal Retail
Boutiques, apparel & handcrafted goodsProfessional Services
Financial, legal, coaching & techLifestyle
Art, home decor & artisan goodsSpecialty Vendors
Unique local creations & novelty crafts*Vendor categories and specific merchant mix may vary by event and mall property.
Designed Around the Community.
Our business model combines institutional mall operations with genuine grassroots vendor hospitality, creating an engine that scales effortlessly across markets.
Built With Strong Mall Partnerships.
Superior Event Ventures is beginning its Michigan event footprint with Summit Leasing as a starter mall partner. Summit Leasing operates Crossroads Mall in Portage, Michigan, additional prominent malls across the state, and a broader network of 26 malls overall.
While proud to launch with Summit Leasing properties, our model is independent, versatile, and engineered to scale into partnerships with additional commercial mall groups, retail developments, and regional property managers across the Midwest.
Inquire About Mall Partnerships →Driving measurable shopper foot-traffic, activating common mall areas, and creating recurring revenue for property operators.
